How to Create a Google Review QR Code
by Ryley Kennard
Like it or not, the world relies on reviews to make a purchase. When searching for a product or business online, consumers are more likely to choose a product or company with not only a higher ranking but also a larger number of reviews over a product or company with a lower rating and fewer reviews. Having a good online reputation drives business by allowing potential customers to make informed decisions. So let’s make it easy for people to leave reviews.
Creating a QR code for Google Reviews is a fairly easy task however, it can be a lengthy process. I promise, even if you are computer illiterate, you can do this. There is some setup involved that can be time-consuming, but I’m going to walk you through the process as if you’re starting from ground zero. In this article, I’m going to walk you through creating a Google account, getting access to your business’s Google Business Profile, and creating a QR code using Canva.
Step 1: Google Account
You will need an account with Google Workspace (formerly G Suite) access. Google Workspace includes Gmail, Google Drive, and other cloud-based products for business. If you work for a company that operates using Google Workspace, then you can just use your work email, otherwise, any Google email address will work. If your company does not operate using the platform formerly known as G Suite, I would recommend creating a Google Account for your business instead of using a personal Google account, i.e., create a username like corsoapts@gmail.com versus a username like omgbecky@gmail.com. This is will come in handy for the next step.
To create a Google Account:
Open a new Google Page
Click ‘Sign In’
From the sign-in page, click ‘Create Account’ unless you already have Google Account showing, then click ‘Use Another Account’
Select ‘For my personal use’ to keep things simple
Continue with the steps to creating your account
Now that you’re set up with a Google account, it’s time to work on getting access to your business’s Google Business Profile.
Step 2: Gain access to your Google Business Profile
In order to manage the back end of what Google shows about your business, you’ll need to take ownership of your business’s Google Business Profile. This will allow you access to keep information—like office hours—up-to-date, you’ll be able to respond to reviews, and most importantly for the purpose of this article, you’ll be able to get a direct link for customers to leave a Google review.
Since I’m assuming you don’t already have access this your business’s Google Business Profile, you’ll need to request access. This process can take several days or weeks to verify that you have a rightful claim on the business and should be granted access. This is where having the business name in your email address will come in handy because it will legitimize your claim to that business.
To gain access to your Google Business Profile:
Search your business on Google
Click ‘Own this business?’
Click ‘Request Access’
Fill out the form and hit ‘Submit’
Wait patiently
STEP 3: CREATE YOUR QR CODE
QR codes open an entire world to you of accessing information. If you’ve never used a QR code before, you just open your phone’s camera and hover over this digital-looking image and it will just take you right to the information you need. QR codes are great in advertising because you can have someone scan a QR code and go right to your website, to a landing page for a promo item, or to an application or menu. It brings elevated accessibility to your customer and builds their confidence in you and your ability to easily meet their needs.
A quick Google search of ‘QR code generators’ will give you many free ways to create QR codes, but my favorite is Canva. If you don’t already have a Canva account, go ahead and set one up now. You can even create one that links with that new Google account you just made to keep everything easy and connected.
To create your QR code using Canva:
Create a new design (either from scratch or from a template)
From the far left vertical menu select the bottom option, ‘Apps’
Scroll down to find ‘QR Code’
Click ‘Use’
From here you’ll need to go to your Google Business Profile to get the link you’ll use for your QR code
Under the ‘Your business on Google’ section click the drop-down arrow on the right side of the second row of icons
Click the very last icon called ‘Ask for Reviews’
Copy the ‘Review link’ by either clicking the two box icon or highlighting all the text and pressing CRTL+C on your keyboard
Go back to Canva and paste the link in the textbox that reads ‘Enter URL’ by pressing CRTL+V on your keyboard
For added brand cohesiveness, you can change the colors of the QR from plain black and white to match the design you’re putting this on or use your business’s brand colors
Click ‘Generate QR Code’
Incorporate into your design as needed
Congratulations, you’re now an expert in making Google Review QR codes! Just a friendly reminder to use your powers for good.