
📍 Charleston, SC
I began at Longevity Wellness with a clear vision: transforming the brand’s visual identity and marketing strategies into a cohesive and elevated experience. As a therapeutic massage center with a focus on healing and relaxation, Longevity needed a brand presence that resonated with its values and clientele.
To bring this vision to life, I refreshed their logo for modern versatility, designed impactful print materials like rack cards, business cards, and unique clear loyalty punch cards, and completely overhauled their website for a seamless user experience. I also captured professional staff portraits and product photography, creating a library of high-quality visuals to support social media content, email marketing campaigns, and digital ads.
This comprehensive rebranding effort established Longevity Wellness as a leader in its industry, with a polished and professional identity that left a lasting impression on clients and partners alike.
SKILLS
Brand Identity
Logo Design
Website Redesign and UX Optimization
Print Materials Design (Rack Cards, Business Cards, Loyalty Cards, etc.)
Product and Portrait Photography
Social Media Content Creation and Strategy
Email Marketing and Campaign Design
Infographic Design
Illustration
Event Graphics
Internal Document and Form Design
Client Engagement and Community Management
Logo Refresh
This project showcases the logo refresh service I provide. When I joined Longevity Wellness, the only logo available was a low-resolution JPEG with a white background, which severely limited its versatility and quality for digital use. Additionally, the original design featured a 3D effect, drop shadow, and gradients—elements that not only felt outdated but also posed challenges for formats like screen printing.
By creating a modern, digital version of the logo, I addressed these limitations and provided flexibility for various applications. The updated logo allows for customizable color combinations, scalable sizing, optional tagline inclusion, and a transparent PNG format for seamless integration across platforms.
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COMPANY: Longevity Wellness Massage & Bodywork
ROLE: Digital Marketing Manager