📍 Charleston, SC

I began at Longevity Wellness with a clear vision: transforming the brand’s visual identity and marketing strategies into a cohesive and elevated experience. As a therapeutic massage center with a focus on healing and relaxation, Longevity needed a brand presence that resonated with its values and clientele.

To bring this vision to life, I refreshed their logo for modern versatility, designed impactful print materials like rack cards, business cards, and unique clear loyalty punch cards, and completely overhauled their website for a seamless user experience. I also captured professional staff portraits and product photography, creating a library of high-quality visuals to support social media content, email marketing campaigns, and digital ads.

This comprehensive rebranding effort established Longevity Wellness as a leader in its industry, with a polished and professional identity that left a lasting impression on clients and partners alike.

SKILLS

  • Brand Identity

  • Logo Design

  • Website Redesign and UX Optimization

  • Print Materials Design (Rack Cards, Business Cards, Loyalty Cards, etc.)

  • Product and Portrait Photography

  • Social Media Content Creation and Strategy

  • Email Marketing and Campaign Design

  • Infographic Design

  • Illustration

  • Event Graphics

  • Internal Document and Form Design

  • Client Engagement and Community Management

Logo Refresh

This project showcases the logo refresh service I provide. When I joined Longevity Wellness, the only logo available was a low-resolution JPEG with a white background, which severely limited its versatility and quality for digital use. Additionally, the original design featured a 3D effect, drop shadow, and gradients—elements that not only felt outdated but also posed challenges for formats like screen printing.

By creating a modern, digital version of the logo, I addressed these limitations and provided flexibility for various applications. The updated logo allows for customizable color combinations, scalable sizing, optional tagline inclusion, and a transparent PNG format for seamless integration across platforms.

BEFORE

AFTER

COMPANY: Longevity Wellness Massage & Bodywork

ROLE: Digital Marketing Manager

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