📍 BOISE, ID
Edgewater Apartments
As the Assistant Property Manager at Edgewater Apartments in Boise, ID, I balanced the demands of daily business operations while spearheading branding and marketing initiatives to enhance resident engagement. By focusing on fostering a sense of belonging within our community, I developed strategies to strengthen connections among residents and elevate the overall brand identity of our property. My role allowed me to combine business acumen with creative problem-solving, showcasing my ability to manage operations while cultivating a welcoming and inclusive atmosphere.
SKILLS
Brand Identity Design
Logo Design
Social Media Management and Content Strategy
Community Engagement
Instagram Feed Curation and Visual Branding
Marketing Campaign Development
Print and Digital Marketing Design
Event Planning and Resident Engagement Activities
Email Marketing
Logo Design
Due to the lack of a high-quality original logo, I created a cleaner, sleeker design. This update provided a more versatile option for flyers and social media. The new design honored the original in shape and style while emphasizing the water aspect of the lakeside community.
BEFORE
AFTER
Social Media Branding
Developing an Instagram grid that showcases brand consistency is one of my passions. At Edgewater Apartments, I curated an Instagram feed that authentically reflected our community's lifestyle. I achieved this by featuring engaging visuals of our apartment homes and amenities, highlighting local attractions, and incorporating images shared by our residents to foster relatability. Through thoughtful design and consistent use of our brand’s color palette, I created a cohesive and inviting social media presence that strengthened resident connections and attracted prospective tenants.
COMPANY: Roundhouse
ROLE: Assistant Property Manager